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Tuesday, May 13, 2014

Why Most Real Estate Investors Fail...

Their are a ton of reasons why most people who get involved in real estate investing FAIL... Instead of digging into the hundreds of reasons, I have narrowed it down to just several that I feel are the most prominent. 

Not in any particular order, but here are the main reasons for high failure rates:

Lacking in persistence
It is easy to come up with an idea that you want to get involved in real estate investing. You are motivated and ready to take on the challenge. Until you hit your first bump in the road. This is where most people will put it off and say, "I will get back to this later." The motivation dips a little and maybe the confidence level drops a bit. This is the point where you come up with excuses that you are too busy with other things to keep pushing forward...

Lacking in belief
I lied. I listed a bunch of main reasons, but truly feel this is the #1 reason why most will fail. I know most of you with kids would recognize the saying in the book called "The Little Engine That Could" where he always says, "I think I can, I think I can." This single line is so true. The easiest path to take in any tough situation in life is the easy route. This in many cases may be the "safest" route, but certainly not the most rewarding. Why did you get into real estate investing in the first place? To create a lifestyle? Make more money? Freedom? Retirement? Family time? Whatever the reason, it would be beneficial to highlight that on your desk, so you are reminded daily of why you need to continue on. You need to believe in yourself! Why not ME, should be a question you ask when faced with adversity or if you doubt that you can pull it off.

Attach emotions to deals
It is important to remember why you got in real estate investing in the first place. To make MONEY! Just because you really like a particular property, or part of town it is in, it must make sense financially. Too often investors let their emotions creep in when making decisions on purchases. It is a business, and needs to be treated as such. Real estate is a numbers game, and the numbers must make sense.

No support
What is your business model? Are you a fix & flip, buy & hold, or wholesaler? You need to figure out what you are best at, what niche you would like to establish, and go after that wholeheartedly. If you are going to focus on fix & flips for example, don't try being the expert in locating properties direct from seller. Find a good reputable wholesaler to get your deals from. Too much time can be spent on areas that you are not an expert in, when you could be focusing on your strong points to maximize your time and profits. Also, find a mentor and others in the real estate arena that can help you along the way. Don't try going at it alone! Get surrounded by others in the industry you can lean on.
Don't Try do too much!

Good Luck in 2014 and Get After It!

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Shine on -
Ben Forstie

P.S. We work with hundreds of investors and help them achieve their real estate investing goals. Visit our site for more information on what we do, and who we are.

Friday, May 2, 2014

Is Google+ A Bad Idea For Your Business? 5 Ways You...

Google Plus is Hurting Businesses and you Could be One of Them! 

Are you and your company active on Google Plus? If you aren't you Need to Be! 
Google is determined to remain the leaders in Search Engine Functionality. 

Google is changing the way they bring results to your Google search. When you type something in a Google search you do not like to see irrelevant information. It is a time waster, and of no use to you. If you are searching for a "barber" you like to see not only barbers show up, but barbers that are close to where you are, phone number, website, hours, reviews, and so on. The launch of Google Plus has made it easier than ever to get the exposure you need for your business in your local market.

What are the 5 ways to use use Google Plus effectively? Lets find out!

#1 - Google Plus is becoming a very powerful search engine. 
When you +1 posts, pages, communities, or comments, Google picks this up as "relevant" information being shared publicly. Why does Google care so much about this? Because Google+ is powered by the most powerful search engine on the planet... Google! Remember, Google loves Google products!

#2 - Why Google Plus vs. Facebook, Twitter, Instagram...?
In less than 2 years Google+ has become the 2nd largest social media platform. What does this mean? It means that in 2 years from now, who will be the Most Powerful? I believe it will be Google+. How can you benefit? By getting active on Google+ now, you will be able to more easily create a dominant presence for your Google+ Profile, Page, or Community. But you better hurry, the word is getting out!

#3 - Google Plus can be your central hub:
With your Google Plus account you can link it to all of your Google products. YouTube, Hangouts, Communities, Maps, Blogger, and many others! This is a solid way to enhance your marketing strategies bringing the power of many social channels into one account and location.

#4 - Have you noticed pictures of people popping up next to Google Search results?
What does this mean? It means they are gaining authority in Google search and being recognized as the expert on that topic. Make sure you link your Google Plus profile to your blog and setup Authorship. If you have a Google Page for your business you will want to link you website to that page and set up Publisher. I will go into more detail on the differences of each in my next blog post. Stay tuned:)

#5 - Build your brand in many different communities!
No other social platform allows you to build your brand in so many different channels as Google Plus does. You can establish your branding in your Google plus page, profile, communities, blog, YouTube, and so much more. Get the power of exposure quickly and efficiently.

I hope you enjoyed this article! Please Follow me on Google+, Comment with your thoughts on where Google Plus will be in 2 years, and Share this article!

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Monday, April 28, 2014

Why Google+ Will Hurt Your Business

What is the fuss over google plus? A couple of years ago, it was something you had maybe heard about, but never really paid any attention to it. Marketers are paying attention to it now! How does it work and how can it help you? Google+ Will hurt the businesses that don't recognize the need to not only get social, relevant, and real online, but to dominate Google+!

First, lets take a look at who is using Google+ compared to other social platforms in 2013:

I am confident that Google and Facebook will be trading places... very soon! So what was the number on platform in 2013? It was Facebook. Who will dominate in 2014? It will be Google+! How does this affect your marketing efforts to date? It will not affect what you have done to date, but moving forward strategies undoubtedly need to change or you will be left in the dust. Its that simple. 

Stay tuned for my next blog post. I will explain Google+ 101!
  • How to set it up
  • Difference between Google+ Profiles vs. Pages
  • Setting up Authorship vs. Publisher and the importance of each
  • First month strategy after setting up Google+ for you or your business
So long for now! Marketing for Today! Are you All-In?

Ben Forstie

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